In fact, Twitter is its own unique product category, and other forms of short messaging are going nowhere fast. The Fed has a Twitter account. The SEC tweets. President Obama and every other presidential candidate tweets. Indeed, nearly every world leader and every major product has a Twitter handle.
Twitter makes even more sense for Apple when we consider who its biggest competitors are likely to be over the next decade. It will no longer be the competitors of olde — not HP or Dell or even Microsoft — but Apple is in a tough battle for the future with the likes of Google and Facebook. It seems that all roads lead us back to social networking, and the best fit for Apple leads to Twitter.
“If you ride the subway in Seoul, you’ll see about ⅓ of the passengers holding their phone in the palm of their hand and watching video for the entire length of the ride. The television experience is becoming ubiquitous.”—http://bit.ly/yZUnTO
“Our next next applications have to make similar leaps. We have to make a transition from a mindset that applications are built around one person, one screen and one task, to a new world view that’s multi-user, multi-screen, and multi-device. We’re starting to see little glimmers of this.”—http://tcrn.ch/FPy5JR
“I want to be able to walk up to any screen in the world and point at it. And I want, in pointing, to actually reach through that screen into the network to get at all the content, all the programs, and all the communications channels I care about. And I want all the screens in my world — mobile or fixed, small or big, owned by me or just something I’m near — to be part of this networked ecosystem.”—http://tcrn.ch/FPy5JR
“As it turned out, sharing was not broken. Sharing was working fine and dandy, Google just wasn’t part of it. People were sharing all around us and seemed quite happy. A user exodus from Facebook never materialized. I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.” Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”—http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx
“Apple doesn’t settle. New product form designs will focus on greater function and feasibility, all while keeping design at the forefront. Dimension barriers will be dismantled. A new round of product design and manufacturing innovation is on the horizon and Jony is guiding the ship.”—http://aaplorchard.tumblr.com/post/19064837696/thoughts-on-the-new-ipad
“Right now, the iPhone is king of the Post-PC world. But Cook and others at Apple have had no reluctance in predicting that the iPad business could be even larger one day. Something Cook said on stage today reiterates that stance. “We think the iPad is the poster child of the Post-PC world.” The iPad. Not the iPhone.”—http://tcrn.ch/AjZklG
“Human relationships are rich, and they’re messy and they’re demanding,” says Turkle. “And we clean them up with technology. We sacrifice conversation for mere connection.”
The illusions of “friendship without the demands of companionship,” as Turkle describes, offer us three types of fantasies: We’ll have attention everywhere, we’ll always be heard and we’ll never have to be alone. In other words, we feel less compelled to reach out and make an active connection.”—http://bit.ly/z2tsDl
The PC industry has spent an incredible amount of time and money trying to convince us that computers (netbooks or ultrabooks) are what we really want to use. The problem is, that’s not true.
The problem PC makers face (but most don’t seem to realize) is that using a computer is not a natural thing. It’s weird to type on a keyboard and look down or forward at a screen. It’s weird to use a mouse. Or a touchpad. Much more natural is holding something in your hands and touching it to manipulate what’s on the screen. A tablet. The iPad.
The keyboard itself is unnatural. It’s something that kids have to take some time to learn because the letters are completely out of order. Just look down for a second — what the fuck? Speaking is much more natural. Siri.
Speaking, of course, isn’t perfect in all situations. But I think the combination of touch + Siri (with a keyboard fallback) is bringing us closer to a much more natural form of computing. One that makes sense to children without much explanation.
“But the efforts of these three players – building up their own vertically integrated technology stacks from the mobile devices to the platforms where you create content to where it’s all stored – are leading us toward a fractured and fragmented ecosystem. And this is not a group of companies that are going to play nicely together.
The world will never again look like it did in the ’90s, when a single vendor in Redmond laid claim to the vast majority of critical software we interacted with and data we produced. Already, less than half of devices connected to the internet are Windows-based. This change is absolutely great for innovation; but when Microsoft had undue control over the software world, there was something arguably soothing (as a consumer) about everything roughly working together. Unlike the traditional desktop environment, where applications were forced to let the local file system broker some level of uniformity, the cloud we’re about to enter is one that will manifest its own platform wars, proprietary approaches, and a disjointed developer and customer ecosystems.”—http://zite.to/z87NNQ